THE NOW EXPERIENCE!

As a man thinketh so he is.

As a man thinketh...

This gives an experience of a man being. Not of a man hoping to become! It actually affirms that a man is as he thinks.

Well the dictionary defines branding as the process of making something.

I beg to differ; you cannot make something that is already made. A house is not made in ten years. No. The ten years are simply a process of bringing to sight what is already existent in the mind. No wonder “…things which are seen were not made of the things which do appear…” (Hebrews 11; 3 KJV)

As educators, we are constantly training staff in organizations and youth to create their own brands, they have been trained to brand themselves and therefore become that which they intend to.  Well it’s high time the order switched. Branding is not a “to-be” practice. It is a “now” experience. It is an”I am” experience and not an” I want to be/ I will be” experience.

True branding is when you make your house and spend a year building it. This clearly shows a distinction between making and building.

Make your brand!

Making is when you create something! Building is when you gather bricks together to put in place that which you have already made. Surely one cannot hire a structural engineer without an architectural plan.

In regards  to organizational branding, It is not an aspect of working towards becoming something but rather acknowledging that you are(make) and thence working towards building that which you already are(build).

The best youth empowerment team does not have to strive with actions geared towards becoming what it already is. It simply has to act and behave as the best youth empowerment team there is. That is true branding

True branding is a now experience!

Branding is a now experience. Do not act, behave, administer, talk, walk or consult a particular way to become that which you want to be. Simply make yourself and build the brand. Do not do anything to become the best banker. Make yourself the best banker. The building the brand will edify you as the best banker.